Rebuilt acquisition around buyer intent
Replaced channel-level reporting with an intent-stage model, aligned sales follow-up, and redirected spend toward high-conversion segments.
3.2× qualified pipelineFractional growth leadership · B2B marketplaces
Growth becomes repeatable when the team can see the real constraint.
I'm Arjun Mehta. I help founder-led marketplaces move from disconnected campaigns to a measurable acquisition system that sales, product, and marketing can operate together.
AM
“Arjun gave the team a common language for growth—and helped us focus on the two moves that changed the quarter.”Founder, B2B services marketplace
3.2×qualified pipeline in 9 months
42%reduction in blended CAC
11markets launched across APAC
₹48 Crannual GMV influenced
Evidence before adjectives.
Representative work distilled from verified source material. Client-sensitive details remain private.
Built a repeatable launch playbook
Created a market scoring model and a 12-week launch cadence covering supply, demand, trust, and local partnerships.
11 successful launchesFound and fixed the CAC leak
Connected source quality to downstream contribution margin, then changed bidding and qualification around profitable cohorts.
42% lower blended CACExperience
Operator perspective, not just recommendations.
Independent fractional growth leader
Advising B2B marketplaces and services businesses on positioning, acquisition systems, market entry, and growth-team design.
VP Growth · Meridian Marketplaces
Led a 24-person cross-functional growth group across India and Southeast Asia. Owned acquisition, lifecycle, analytics, and market launches.
Growth & strategy leadership
Built marketplace supply and demand programs, launched category teams, and introduced the company's first contribution-margin dashboard.
A useful first conversation
What growth problem is taking too long to solve?
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